Top Promotional Item Trends For 2024 The world of promotional products continues to evolve, offering exciting new ways to engage customers and enhance brand visibility. Staying ahead of the trends allows businesses to make a lasting impression. Let's explore key promotional item trends to watch out for this year. Sustainable...
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The Psychology of Color in Marketing
Published on June 4, 2024 The Psychology of Color in Marketing Have you ever wondered why companies choose certain colors to represent their brand? A lot more goes into it than just throwing random colors together. Companies strategically use the psychology of color to convey their marketing messages and influence...
We Are in Print Illustrated!
We are absolutely thrilled to announce that Fox Press was prominently featured in the latest edition of Fujifilm's Magazine: Print Illustrated Summer Issue! This is a momentous occasion for our team and an achievement that wouldn't have been possible without the invaluable support of our long-standing partner, Fujifilm. Their unwavering...
Preparation for Printing Your Magazine: What Is Preflight?
Preflight refers to the process of checking and preparing the digital files of the magazine for printing. Preflighting is crucial to ensure that the files are properly formatted. They must contain all the necessary elements, and meet the technical requirements of the printing process. It also helps to catch any...
Advantages of Direct Mail Advertising for Your Business
There are several reasons why companies might consider using direct mail for their advertising efforts: Targeted marketing: Direct mail allows companies to target specific demographics or geographic areas, ensuring that their marketing materials are being sent to individuals who are most likely to be interested in their products or services....
Calculating the Value of Local Magazine Advertising
Printed magazines can be a valuable tool for local advertising for several reasons: Targeted reach: Printed magazines allow advertisers to reach a specific, targeted audience. For example, a local restaurant may advertise in a magazine that focuses on food and dining in order to reach potential customers who are interested...